Analysts: the world’s largest brands make money on NFTs

Despite the current situation in the crypto market, non-fungible tokens are still popular among investors. Analysts have calculated how much the largest international brands earn from NFTs.

The leader of the rating was Nike with a revenue of $183.6 million. The company not only releases collections and makes collaborations, but also actively buys projects related to NFT.

This year, Nike partnered with RFTKT acquired in 2021 to offer customers the CryptoKicks NFT sneakers built on the Ethereum blockchain. As a result, “digital shoes” were sold on the OpenSea platform for more than $100,000. But Nike’s biggest profit came from Clonex, a collection of avatars made in collaboration between RTFKT and artist Takashi Murakami.

Another company that has not lost its head amid the NFT hype is Dolce & Gabbana with a revenue of $ 23.6 million. Last year it became known that the fashion holding and e-commerce platform UNXD decided to auction items from the Collezione Genesi 450 collection by Domenico Dolce and Stefano Gabbana.

“This is the first luxury NFT collection made with real products. We have connected the physical and the metaphysical,” Shashi Menon, the executive director of the marketplace, said at the time.

Global brands such as Tiffany, Gucci and Adidas are also making money from NFTs. Their revenue is $12.6 million, $11.5 million and $10.9 million, respectively.

The popular racing Formula 1 is also ready to join the world-famous brands in conquering the industry of non-fungible tokens. In November next year, a branded NFT collection is due to be released, including sports equipment, souvenirs, jewelry and virtual art.

Interestingly, recently Meta has integrated non-fungible tokens into its social networks Facebook and Instagram. According to the company’s own data, NFT creators and holders from 100 countries in the Americas, Africa, the Middle East and Asia-Pacific will have the opportunity to tell a wide audience about their digital collectibles. This speaks not only of the serious intentions of Mark Zuckerberg’s IT company to popularize NFT, but also of a steady trend that has developed on the market, which will gradually spread to all areas of life.