Experts believe that the synergy of Web3 and AI may be the most promising in the future

To date, analysts have not come to a consensus on what will be more in demand: artificial intelligence or Web3. So far, marketers are leaning towards the fact that AI will be used more often in campaigns in order to help specialists better target the target audience. However, the use of Web3 can help to better understand the needs of consumers.

Some experts believe that the synergy of Web3 and AI can be a powerful combination to achieve marketing goals and simplify the mechanism for collecting information.

Artificial intelligence has been developing for more than a decade. Technology helps businesses collect, structure information and positively influence sales. And Web3 technologies, such as NFTs, DAOs, and blockchain, make digital ownership more accessible, as well as helping to keep track of assets and promote decentralization.

Currently, there are not many companies offering Web3 technologies. But in the direction of artificial intelligence, technological giants, for example, Google and Microsoft, are working.

At the same time, both areas need clear regulation, experts are sure. In Web3, it should mostly reduce the percentage of fraud, and in the AI industry, solve the problem of copyright and the spread of deepfakes.

Analysts believe that Web3 and artificial intelligence can be combined. For example, create AI platforms that can analyze the interests of users. Then, based on this information, you can suggest suitable Web3 applications to them.

Experts also believe that with the help of Web3 you can personalize advertising and make it more creative. One of the clearest examples of this can be seen in the movie Blade Runner 2049.

At the same time, Web3 technologies are already being introduced into the financial sector. Mastercard has partnered with the Web3 Immersve payment protocol. This collaboration will enable operations in the digital and real worlds, as well as in the metaverse.

With their Web3 wallets, users will make payments without relying on third parties as collateral. During transactions, USD Coin tokens will be converted into fiat, which will then be used to settle transactions in the Mastercard system.