XRP rises in price 40% in 24 hours, while luxury fashion brands get interested in NFT

XRP has risen in price by 40% in 24 hours

The XRP rate, according to data from CoinGecko on April 6, rose 40.5%. The token price exceeded the $1 level, but then began to decline.

XRP is among the four largest cryptoassets in terms of capitalization. Over the past seven days, the crypto coin has risen in price by almost 70%.

One Twitter user wrote that Coinbase intends to bring back XRP support. Crypto market participants believe that rumors about this could have had a positive effect on the cryptocurrency rate.

Luxury fashion brands get interested in NFT

Renowned fashion brands such as Gucci are preparing to launch their own NFTs. The timing of the release is still unknown. However, according to the creator of the Lukso blockchain platform Marjorie Hernandez, every representative of the luxury brand has recently been interested in non-fungible tokens.

“Luxury brands were behind on the e-commerce trend, so there’s now more of a willingness to experiment with new technologies like blockchain,” Hernandez said.

Cathy Huckl of the Futures Intelligence Group believes the sale of virtual dresses and assets will be a significant source of revenue for brands in the future.

“As we move into a more immersive web, every fashion brand will need to have a virtual strategy,” she said.